Terms of Service
1. Agreement
These Terms of Service ("Terms") govern your access to and use of the GravityLead platform, including AI-powered client websites, the lead-capture chat widget, missed-call text-back, SMS follow-up sequences, and related services (collectively, the "Services"). By signing up, paying for, or using the Services, you ("Client") agree to be bound by these Terms.
If you are using the Services on behalf of a business, you represent that you have authority to bind that business to these Terms.
2. The Services
GravityLead provides:
- A hosted AI website configured for your trade and service area
- An AI chat widget that qualifies and captures inbound leads 24/7
- Missed-call text-back: automated SMS sent to callers who reach a busy or unanswered line
- SMS follow-up sequences at configurable intervals after initial contact
- Lead notifications delivered via SMS to the business owner's phone
- Access to a lead log and account dashboard
Service availability targets 99.5% monthly uptime, excluding scheduled maintenance and circumstances beyond our control. We do not guarantee any specific number of leads or business outcomes.
3. Plans & Pricing
GravityLead is offered on subscription plans with a one-time setup fee. Current plan details and pricing are listed at getgravitylead.com/#pricing. By subscribing, you authorize GravityLead to charge the setup fee at the time of sign-up and the recurring monthly fee on your billing anniversary date.
- Setup fee: A one-time, non-refundable fee charged at the time of activation.
- Monthly subscription: Billed monthly, in advance. Fees are non-refundable except as described in Section 4.
- Price changes: We will provide 30 days' notice before any price increase. Continued use after the notice period constitutes acceptance.
4. Cancellation & Refunds
You may cancel your subscription at any time by contacting hello@getgravitylead.com. Cancellation takes effect at the end of the current billing period. You retain access to the Services through the end of the paid period.
- Setup fees are non-refundable.
- Monthly fees already charged are non-refundable, except where required by applicable law.
- If GravityLead terminates your account without cause, you will receive a pro-rated refund of prepaid monthly fees.
Upon cancellation, your hosted website will be taken offline and lead data will be retained for 90 days, during which you may request an export.
5. SMS & TCPA Compliance
Important: You, the Client, are the sender of record for all SMS messages sent to your customers through GravityLead's text-back and follow-up systems. You are solely responsible for ensuring you have obtained proper prior express written consent from all contacts before enrolling them in automated messaging programs.
By using GravityLead's SMS features, you represent and warrant that:
- You have obtained all legally required consents from recipients before initiating SMS contact
- Your messaging practices comply with the Telephone Consumer Protection Act (TCPA), the CAN-SPAM Act, and all other applicable laws and carrier regulations
- You will promptly honor all STOP requests and not re-engage opted-out contacts
- You will not use the SMS features to send spam, unsolicited messages, or content that violates any law
GravityLead is a technology platform, not a licensed telemarketer. You indemnify and hold GravityLead harmless from any claims, fines, or penalties arising from your non-compliant use of SMS features.
6. Acceptable Use
You agree not to use the Services to:
- Violate any applicable law, regulation, or third-party rights
- Transmit spam, fraudulent, deceptive, or misleading content
- Impersonate another person or business
- Interfere with or disrupt the Services or our infrastructure
- Reverse engineer, decompile, or attempt to extract source code
- Resell or sublicense the Services without our written consent
- Use the Services in any trade, industry, or manner prohibited by applicable law
We reserve the right to suspend or terminate accounts that violate these restrictions, with or without prior notice, depending on severity.
7. Your Content & Data
You retain ownership of all business content you provide to GravityLead (business name, photos, service descriptions, etc.). You grant GravityLead a limited license to use this content solely to provide and operate the Services.
Lead data collected through your GravityLead website belongs to you. GravityLead processes this data on your behalf as a service provider and does not use it for its own marketing purposes.
You are responsible for the accuracy and legality of all content and data you provide.
8. Intellectual Property
GravityLead retains all rights to the platform, software, AI models, chat flows, templates, and all associated intellectual property. These Terms do not grant you any ownership interest in the GravityLead platform.
The website and branding deployed for your business during your subscription is licensed to you for use during the term. Upon cancellation, the license ends and the hosted site is taken offline. Custom domain configurations and content exports can be requested within 90 days of cancellation.
9. Disclaimers
The Services are provided "as is" and "as available" without warranties of any kind, express or implied, including but not limited to merchantability, fitness for a particular purpose, and non-infringement. GravityLead does not warrant that the Services will be uninterrupted, error-free, or that any specific volume of leads or business results will be achieved.
10. Limitation of Liability
To the fullest extent permitted by law, GravityLead's total liability to you for any claim arising out of or relating to these Terms or the Services shall not exceed the total fees paid by you to GravityLead in the three (3) months preceding the claim.
In no event shall GravityLead be liable for any indirect, incidental, special, consequential, or punitive damages, including lost profits or lost leads, even if we have been advised of the possibility of such damages.
11. Indemnification
You agree to indemnify, defend, and hold harmless GravityLead, its officers, directors, employees, and agents from and against any claims, liabilities, damages, losses, and expenses (including reasonable attorneys' fees) arising out of or in any way connected with: (a) your use of the Services; (b) your violation of these Terms; (c) your violation of any third-party right; or (d) your non-compliant SMS messaging practices.
12. Governing Law & Disputes
These Terms are governed by the laws of the United States, without regard to conflict of law principles. Any dispute arising from these Terms shall first be attempted to be resolved through good-faith negotiation. If unresolved after 30 days, disputes shall be submitted to binding arbitration under the rules of the American Arbitration Association, conducted in English.
Class action waiver: You agree to resolve disputes with GravityLead on an individual basis and waive any right to participate in a class action lawsuit or class-wide arbitration.
13. Changes to These Terms
We may modify these Terms at any time. Material changes will be communicated via email or in-app notice at least 14 days before taking effect. Continued use of the Services after the effective date constitutes acceptance of the updated Terms. If you do not agree to the changes, you may cancel your subscription before the effective date.